Transforming Elan's Wild Ride: A Cohesive New Look for a Thriving Brand

As a marketing expert, few things are as satisfying as helping a brand align its visual identity with its mission and values. Recently, I had the privilege of rebranding Elan’s Wild Ride, transforming its online presence into a cohesive, vibrant, and professional representation of what the business truly stands for.

When she came to me, her old website lacked a unified identity. While it showcased aspects of her offerings, it didn’t fully convey the depth and breadth of her mission: to help others awaken, transform, and thrive through mindful living, creative expression, and holistic health. The original design not only lacked the professional polish and cohesive storytelling needed to connect deeply with her audience but was non-functional as well. Links did not work and there was no call-to-action.

The new website, now live at www.elanswildride.com, is a complete transformation. We started with an elevated clean design and a cohesive color palette that exudes fun, energy, creativity, and professionalism in order to attract the big brands she hopes to work with in the future. The new logo, featuring a vibrant butterfly, represents Elan’s mission beautifully—it captures the essence of transformation and growth while tying together all aspects of her brand.

We also focused on creating a seamless user experience. The navigation is clear and intuitive, making it easy for visitors to explore the website's offerings. Each page is designed to inspire connection and curiosity, with a balance of professional aesthetics and a personal touch.

What Makes This Rebrand Special

This rebrand isn’t just about aesthetics; it’s about telling a story. Every design choice—from the fonts to the layout—reflects her mission of empowering others to live their best lives. The result is a website that’s not just visually stunning but also deeply aligned with her purpose.

For me, this project underscores the power of thoughtful branding. When your visual identity aligns with your mission, it amplifies your ability to connect with your audience and grow your business. I’m thrilled with how Elan’s Wild Ride turned out and can’t wait to see how this new brand identity supports her next chapter of growth and transformation.

If your brand needs a refresh or if your website doesn’t fully reflect your mission, let’s talk. Your story deserves to shine as brightly as your passion.

Here are the images of her website prior to our re-branding: